Rue The Label is an Australian lifestyle brand inspired by the coast. Founded by two sisters in Melbourne, they create affordable, elevated essentials for the everyday. 

Centred around wellbeing and finding balance, Rue pieces are designed to fit into your life seamlessly and encourage a mindful moment. They will take you from your morning walk, to the market, to the beach and to a gig.

With a focus on sustainability, we work with high quality manufacturers with safe working practices. Available in limited drops to reduce overconsumption and wastage, all pieces are packaged using recycled / compostable materials.

Our mission is to create timeless, well made pieces that you will reach for over and over again. ,